Today launches a new beauty store Belleza which is a really amazing achievement for owner Zara.
We are beginning to see a large number of online stockists with our favourite brands however there still appears to be a struggle with some of the smaller US retailers. So what really excited me about the Belleza selection was when I saw ‘Wet and Wild’. The reason for this is because I do not know of any UK online store which stocks their range yet.
Founder Zara told me that what inspired her was her own personal challenges in purchasing US products and that she wanted to make it more accessible to all focusing on blogger favourite products.
Even better Belleza aim to work directly with consumers who can request products they are unable to find and will then try to get a supply. So what you currently see on the store is set to develop in line with us shoppers (hurray).
The website seems user friendly with current categories of Eyes, Face, Nails and Lips and the the product request button is clearly displayed.
The store officially went live yesterday so feel free to go and have a browse (I know I will be).
Congratulations to Zara and the team for a successful launch and best of luck with Belleza.