The L.A. Girl Pro.Matte Foundation is one that I have been wanted to try for so long. This is as the brand is one that I have used for many years. Usually I would find local stockists in hair product stores. Their concealer was one of the first makeup products I ever purchased since the price is reasonable and the performance high.
Created in 1985 L.A. Girl has targeted the divers requirements in every demographic around the world. Its concealer range is certainly what the brand is most known for. The concealer line has grow to a selection of 43 shades including much loved colour correctors. Although not known for having main stream U.K stockists, the brand continues to thrive thanks to it great quality and affordable prices.
The foundation is the sister to the Pro.Coverage and one of 3 foundations that L.A. Girl offer. It has a paraben-free formula with added vitamins such as vitamin E and B5. Currently the UK site offers a selection of 13 shades for £10 each. In terms of cover, this is said to be medium to full coverage. The shade I used was Golden Bronze which is for tan to deep skin with bronze undertones.
The foundation performed impressively on a busy day at Stylist Live. With combinational skin my T-zone area is hard to control despite not powdering throughtout the day, my skin stayed matte across most of my face (see image). I would certainly say that it is medium to full leaning on the full side in terms of coverage. This was as it covered some of my imperfections without any additional colour correction. Colouring is where most brands fall down with me as I tend to find the nearest too warm for my yellow undertone. This was certainly one of the best I’ve used especially within the price range it is. Although the UK does not have all of the available shades, it is currently an intimate selection available. If their concealer is anything to go by this will only change over time. The main challenge anyone would most likely experience is finding a local stockist. However who knows whether we may one day be able to find them in stores..