When Fashion meets Fragrance – So…? pop-up store with London College of Fashion UAL


Until November 6th So…? has a pop-up store in London which just off Carnaby Street. I had the pleasure off attending their exclusive press event in the evening with other bloggers and press members.


I felt so lucky to be able to have met some new blogging friends, which is always what I love most about events. But I also got to have a look at the new releases from So…? who I really feel close to as a blogger and to the team there.


As the theme was Fragrance meets Fashion, there were displays for each of the (now four) fashion fragrances and a model to reflect there style.



The pop-up has different activities each day so here is what the schedule looks like if you were hoping to drop by this weekend. Even more exciting, the first 100 attendees each day will receive a So…? goodie bag.



It is in London just off Carnaby Street so if you are in the area then be sure to check it out. Here is the schedule below;


If you have seen my previous post then you know that in terms of fragrances, I have my favourites. That said I have just come across a few new ones and wanted to give you my first impressions.


Floral Crush

The latest addition to the fashion fragrance range is for any floral lover. Definitely more of a day scent for me this one reminds me of Marc Jacobs Daisy So Fresh (the one in the pink bottle). This comes in both the mist and parfum so you can double up this scent for longevity. Overall it is a very pleasant option.



Somehow there were three which I had not tried before and although I love my watermelon, I did have to give them a go. Toffees & Cream is just delicious especially this time of year. There is something that does distinctly smell like toffee and the “cream” element smells like their much loved vanilla.

Candy Floss is for those that love the sweeter scents. There is something both refreshing and sweet about it that makes me feel like I have just got out of a nice bubble bath.

Sweet Pea may be a joint favourite for me there’s something almost edible about it. I am a firm believer that scents react to people differently and this one gained me compliments. Lets just say that this one is definitely something I will be topping up on.

For the full list of stockists, head over to the So…? page HERE.

Will you be trying any of the latest scents?cropped-blog-signature.jpg

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London based beauty & lifestyle blogger

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