Gwen Stefani launched GXVE Beauty earlier this year with high-payoff, artistry-level formulas created for makeup lovers who want to express their creativity & individuality through makeup. The collection offers several products, including eyeshadow palettes, eyeliners, brow pencils and priming face oil. At the Sephora UK launch, I was lucky enough to pick up a lipstick which I will review in this post. If you’re confused about how to pronounce the brand name, it is called “give”, inspired by how Gwen Stefani signed her name (“G” and an “X”, – which represented a kiss).
Anyone familiar with Gwen Stefani knows she is the queen of red lipstick, so I went for a matte red lipstick (Original Recipe, to be exact).
Original me is a matte formula lipstick shade available in five signature shades, including my iconic red lipstick shade, Original Recipe. This highly pigmented lipstick shade is wearable, buildable, and I was pleasantly surprised by the shade of red as I don’t frequently wear it. The lipstick isn’t transferable proof, so you will leave kisses wherever you eat or drink, but I didn’t need to top up after eating when wearing this.
INGREDIENTS: DIMETHICONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, POLYETHYLENE, OCTYLDODECANOL, ALUMINUM HYDROXIDE, POLYSILICONE-11, POLYHYDROXYSTEARIC ACID, SYNTHETIC WAX, SYNTHETIC BEESWAX, DISTEARDIMONIUM HECTORITE, COPERNICIA CERIFERA (CARNAUBA) WAX/CERA CARNAUBA/CIRE DE CARNAUBA, POLYMETHYLSILSESQUIOXANE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, DICALCIUM PHOSPHATE, FRAGRANCE (PARFUM). MAY CONTAIN/PEUT CONTENIR: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499), BISMUTH OXYCHLORIDE (CI 77163), BLUE 1 LAKE (CI 42090), MANGANESE VIOLET (CI 77742), RED 6 (CI 15850), RED 6 LAKE (CI 15850), RED 7 (CI 15850), RED 7 LAKE (CI 15850), RED 20 LAKE (CI 45410), RED 22 LAKE (CI 45380), RED 28 (CI 45410), RED 28 LAKE (CI 45410), RED 30 (CI 73360), RED 30 LAKE (CI 73360), RED 33 LAKE (CI 17200), YELLOW 5 LAKE (CI 19140), YELLOW 6 LAKE (CI 15985), YELLOW 10 LAKE (CI 47005).
Currently the full offering has about 12 lips, eyes and face products. Just over half of these products are for the lips. I imagine there is a lot more to come from this growing brand.
If you are based in the UK like me, you need to wait for it to arrive on the Sephora website officially, but you sign up for the waitlist here.
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