Elf Cosmetics available in Superdrugs stores (with Preen.me)


If you haven’t heard then finally in the Uk, we can easily get our hands on the Elf Cosmetic range in Superdrug (hurray).

ELF (Eyes, Lips, Face) cosmetics are based in New York and produce 100% cruelty free makeup. Their vision is to provide luxury cosmetics to all but without customers having to sacrifice on their budget.

Recently I joined Preen.me (related I promise) which is a place for beauty lovers to share their looks and list the products used to make it easier to recreate for others. After joining them they happened to reach out to me offering a selection of this wonderful range as part of a VIP package which I will now share with you.

Elf cosmetics
PRODUCTS SHOWN: Studio blush palette light £7.50, Studio Velvet Matte lipstick £4.50 (blushing brown), Studio Contouring brush £7.50 Studio, Ultimate blending brush £7.50

Studio Blush Palette

A little of this blush goes a long way and as this is the light palette I was expecting it not to actually be in these colours but more for those with fairer skin tones. Pleasantly surprised by this one and if you are a blush person this is a competitive option as it provides you with a selection of 4 to mix to your personal preference. Three of the shades are matte whilst there is a shimmer pink/peach shade which personally I like to use just above where I usually contour to add a nice glow to my skin.

Studio Velvet Matte Lipstick “blushing brown”

I love nude shade lipsticks so I was so happy to have this perfect nude shade as it really is great for everyday looks and is moisturising when applied. This is not drying so you do need to reapply throughout the day after eating and drinking.

Elf cosmetics collection
PRODUCTS SHOWN: Baked Highlighter, “Mad for Matte” Eyeshadow Palette £12.50, Studio Aqua Beauty Molten Liquid Eyeshadow £5.00

Mad for Matte & Need it Nude Palette

The “Mad for Matte” palette shades in my opinion, are very similar to the “Need it Nude” shades just without any shimmers. Generally a good base palette for many looks of on its own for great everyday looks. Personally I feel that if you are, like me and love a bit of shimmer in the day then the Need it Nude palette is a great all rounder especially this time of year.

Studio Aqua Beauty Molten Liquid Eyeshadow

When it comes to adding some serious shimmer then the Molten liquid eyeshadow is the way to go. Great as both a base for colours or just on its own this is just stunning and I have never seen anything like it before. The shade is like a rose gold which is my favourite and the pigmentation is fantastic. It doesn’t dry the skin at all and definitely oozes with that luxury feeling, almost like applying liquid gold to the skin.

Baked Highlighter

The baked highlighter gives really pay off although you do need to work it prior to using it to break through the top layer. There doesn’t appear to be a significant difference when I use this with a damp or dry brush however I prefer it with a dry one as the baked highlight gets a dark patch with a damp one and I can only assume this is making it more difficult to work with a dry one.

PRODUCTS SHOWN: Illuminating palette £7.50, Contouring palette £7.50, powder blush palette £7.50, Contouring Blush & Bronzing palette £5.00

Illuminating & Contouring Palette

The illuminating and contouring palettes have a nice selection for fair to mid-toned skin. I found the illuminating palette most useful to set under eyes whilst mixing the contour shade to add some colour to my face. Both have the four shade selection which allows you to combine to your taste which is what I like most about this range.

Elf Lips

Velvet Matte Lipsticks

I tried the velvet matte lipsticks as well as the matte lip colours and both I loved the fact that they were virtually invisible when worn. The lipstick I would say was more moisturising than my natural lips (which isn’t a bad thing just an observation). The lip exfoliator  is clearly very natural with little scent or taste for anyone that like me, automatically licks their lips after using an exfoliator. The precision you can get with the Matte lipsticks is really good as they are almost like a liner making it so easy to create an ombre lip look.

Look created using “Need It Nude” palette
Matte Lip Colour in shades: “mulberry maven” & “tea rose”

Wish list;

After receiving these I went and checked out the rest of their range and I have seen a few bits I wish to try next. Firstly their Highlighting Brush looks amazing in shape and style and it is only £4.50. It reminds me of what Jaclyn Hill recommends from Morphe although I don’t personally own it myself to compare.

I already own one in the wrong shade which I imported from America however I purchased the incorrect colour so I wish to try Caramel next.

Finally the Studio tone correcting powder as I haven’t seen one of these before and would love to experiment with them on camera.

Apologies for the usually long read but I hope you enjoyed it. Will you be sampling anything from the range?

You can pick up the range directly from Elf or from Superdrug.

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London based beauty & lifestyle blogger

(6) Comments

  1. Your make up looks amazing gilr!! Just flawless. I love Elf!! I want everything from their range!




    1. Thank you. Since they are in my local store I thinkninwill probably end up buying most of it too xxx

  2. This is Kat. says:

    I love their products. I get so tempted to buy so much from them every time I go to Superdrug! x

  3. My superdrug had barley anything interesting in, so I’m hoping that they’ve restocked their elf counter as those eye products look amazing!

    1. It can be a bit challenging knowing which store has what however I noticed they have alot more online xx

  4. typicalteenager76 says:

    Okay I haven’t been in Superdrug in a while and now I’m extremely happy! This is why I love reading blogs ahah! Great post! It’d mean a lot if you checked my blog out too d

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